Good Life Campaign: Mixtape Review: Breaking Down Never Coming Down

I've heard it be explained that once you reach a certain level, there is no turning back. With that being said, it is safe to assume that A.N.T.'s mixtape "Never Coming Down" is his way of saying the same thing. Everything about this 17 track mixtape displays the Grand Rapids native setting the bar higher, not only for himself, but for EVERY artist in the area. If you get nothing good from the mixtape and the movement made along with it, you are choosing not to pay attention.

Features: A.N.T. stayed true to the statement he made in his interview with the GoodLifeCampaign months ago. It is not just about him. How many artists in the area do you see drop mixtapes for exposure?? Of course, that's what you are supposed to do right?? How many of those same artists do you see have 14 other artists also on the same mixtape?? Along with having another GR native DJ Kokaine host the mixtape, it is something the City of Grand Rapids can be proud of. Artists on the mixtape are: Reality, Kwase, Torrey Carter, Sarge the Dame, E Dub, Boss Ruff, Nych G, Bub Bentley Billionair, C.T. Solo, Elevate, Moe Money McCoy, Six Sense, Spellca$ta and Neighborhood Kid.

Tour: Along with the release of the mixtape, came the Never Coming Down College Tour. A.N.T. went on tour promoting his mixtape around various colleges and universities throughout the south, midwest, and the east coast. A.N.T. went All In(Track 16) with the tour, from the show to the transportation. Just like the actual mixtape, ANT brought the city along with on the tour. Artist Bub Bentley Billionair, CT Solo, E Dub, Neighborhood Kid, and DJ Dean Martian also assisted in exposing various regions to the Mighty Mitten, specifically Grand Rapids. This area is full of great talent, and it is a great thing to see other areas starting to take notice. It was also great to see them tour in style. Please check the pics and videos below for more detail.

Videos: If you seen any of A.N.T.'s videos, you know he goes the extra mile to make them great. The videos for the songs highlighted on the mixtape is no different. Staying true to the mixtape theme, he shot both videos in Grand Rapids. Look below to see both of the videos from tracks off the mixtape.

Workout Playlist Worthy: Never Coming Down(Track 2), Going Going Gone feat. Kwase(Track 5), Everyway feat Spellca$ta, Neighborhood Kid, and E-Dub(Track 17)

Fun Track: Now Ya Know Feat Elevate and Moe Money McCoy(Track 13)

Magic City Ready: Drop It Feat. Bub Bentley Billionair and CT Solo(Track 11)

Nothing about this mixtape was done half-assed. There is a song that meets your tastes whatever that maybe. There is a good blend of a few original tracks and mixtape freestyles that makes it easier for the casual listener too. Nothing like seeing what artists can do with established industry beats. The movement along with the mixtape did help out also. From the Mixtape to the Tour, everything was done in a manner that almost everyone can appreciate. Truly a testament of an artist believing fully in his work and more importantly putting everything in it(monetarily and otherwise). How can you feel like you can garner attention for a deal if you are scared to invest in yourself and your own movement?? Not sure if there is an actual blueprint for independent artists to follow, but it wouldn't hurt to sit down with A.N.T. and pick his brain to see what things have worked and what won't. You would be lying to say he hasn't figured out a few things. Download Never Coming Down if you don't have a copy!

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Video made on the Never Coming Down Tour